Trey's Peak And Lightroom Mobile goes RAW
There have been a couple of pretty interesting photography related things happening in the last week.
Trey’s Peak
Earlier this week photographer Trey Ratcliff and photography accessory designer Peak Designs launched a kickstarter campaign for four new photography bag designs – two backpacks, a ‘tote’ bag and a sling bag.
Yes, sir, yes sir, four bags full! NEW Kickstarter at https://t.co/Sc1G9MByeK with Peak Design ! pic.twitter.com/HV43gzdMU7
— Trey Ratcliff (@TreyRatcliff) July 12, 2016
Their goal was to achieve $500,000 to get the Kickstarter campaign off the ground, and the campaign is set to run for 60 days.
This is Peak Design’s sixth Kickstarter (and their second with Trey Ratcliff), and they smashed the records with over $1 million in committed backers in under 24 hours.
Peak Designs have developed a range of wonderful photo accessories, and have basically funded product development through Kickstarters. I believe they have never taken external investors. They are a massive example of how crowd funding can provide a different funding model.
But the lesson is that it’s not easy or automatic. Peak Designs have set about building quality products for photographers, and have gained customer loyalty by delivering a great customer experience through those products. Along the way they have gained the attention and partnership of key photographic mavens like Trey who bring their audience together with Peak’s.
An overnight sensation, five plus years in the making.
Lightroom Mobile (iOS) gets RAW
I am pretty excited about this. The iPad Pro is my tool of choice for on the go computing (and has been for years, but making it work with my photo workflow has been a big gap.
That’s changing with Adobe announcing that Version 2.4 of Lightroom Mobile supports RAW, along with other enhancements such as local adjustment tools.
Location independent photographer Elia Locardi was part of the beta testing of Lightroom Mobile version 2.4.
When I was asked to test out the new Adobe Lightroom Mobile for iOS–to see how it would hold up to my on-the-road raw processing workflow–I decided there was only one logical thing to be done to ensure success. Take the project to Greece!
Elia’s experience seems to back up the idea that this is the start of something interesting in the iOS RAW photo workflow space.
While Adobe Lightroom Mobile doesn’t contain all of the editing features of Lightroom Desktop yet, all of the most important editing features are present.
Be sure to take a look at Elia’s post where he discusses those important editing features . Also, take a look at the Lightroom Mobile for iOS video he produced on location in Greece.